ALSchallenge

ALS Ice Bucket Challenge Accepted!

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ALS Ice Bucket Challenge accepted Bill Murtha! As a B Corp, we decided to put a new spin on using ice water, and in addition to our donation, we challenge Kathy Muscato, Sophie Faris and the rest of the NYC B Corporation team, plus the whole B Corp world, let’s #Bthechange together and CEOs are not exempt!

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EEVisible&Valued

Making Energy Efficiency Visible and Valued

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I used to work for a CEO who ran his business on slogans. During Monday management meetings he’d plot our next steps, always making sure to end each assignment with a slogan. Every time he did it, we’d roll our eyes at him. But he didn’t care. He knew his catchy little reminders would get stuck in our heads, cueing us to be more thoughtful in our work.

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FreeHomeUpgrades

Free home energy upgrades (for profit)

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Claire Tramm must go through a lot of lip balm, because she spends a lot of time staring into the windy chasm beyond the bleeding edge of home energy performance.

I caught her presentation during a plenary session at this year’s MEEA conference and was struck by her and cofounder Matt Gee’s vision for their company, Effortless Energy, which offers a turnkey service that exemplifies the growing trend of private, for-profit companies stepping into the home energy performance marketplace. Claire was gracious enough to get on the phone and tell me more about her company’s approach to selling energy efficiency, why it’s different, and why it works.

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Homework

Want to succeed in sales? Do your homework.

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Most of us remember the day we graduated from college vividly. Everyone’s story is different. As I sat among a sea of green-and-white engineering graduates (Go MSU!), my most unforgettable recollection was the overwhelming excitement I felt about NEVER having to do homework again … EVER.

That tells you what they didn’t teach me about the real world.

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