Being Good

A collection of blog posts by Brand Cool authors on how businesses can drive both profits and positive change.

ALSchallenge

ALS Ice Bucket Challenge Accepted!

By

ALS Ice Bucket Challenge accepted Bill Murtha! As a B Corp, we decided to put a new spin on using ice water, and in addition to our donation, we challenge Kathy Muscato, Sophie Faris and the rest of the NYC B Corporation team, plus the whole B Corp world, let’s #Bthechange together and CEOs are not exempt!

Read More
AlwaysBCorp

We’ve always been a B Corp at heart.

By

It’s funny how some of the best things happen by accident.

Back in the early days of Brand Cool, we were just like any startup agency – with a handful of clients, a stack of bills, a small staff and a big dream to be successful. But even then, our dream was a little different.

Read More