How more companies and organizations are embracing the concept of “collective impact” to effect social and environmental change.Read More
A collection of blog posts by Brand Cool authors on how businesses can drive both profits and positive change.
Super Bowl XLIX has already come and gone, but its emotional impact is still being felt,…Read More
The typical formula for the modern super Super Bowl commercial is often a combination of humor,…Read More
It doesn’t take much to bring cheer to many. As we get into the spirit this…Read More
Does Narcissism Taint the Purity of Charity Initiatives? If you’ve been on Facebook or Instagram in…Read More
It’s been just over two weeks since members of our team traveled to Burlington, Vermont for…Read More
ALS Ice Bucket Challenge accepted Bill Murtha! As a B Corp, we decided to put a new spin on using ice water, and in addition to our donation, we challenge Kathy Muscato, Sophie Faris and the rest of the NYC B Corporation team, plus the whole B Corp world, let’s #Bthechange together and CEOs are not exempt!Read More
A report from the Sustainable Brands Conference in San Diego
“The only way to discover the limits of the possible is to go beyond them into the impossible.” – Arthur C. ClarkeRead More
It’s funny how some of the best things happen by accident.
Back in the early days of Brand Cool, we were just like any startup agency – with a handful of clients, a stack of bills, a small staff and a big dream to be successful. But even then, our dream was a little different.Read More