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A collection of blog posts by Brand Cool authors on marketing best practices and trends.
If you attend marketing meetings, chances are you’ve heard the term “integrated marketing” tossed around quite…Read More
There is a Chinese proverb that says, “The best time to plant a tree was 20…Read More
At Brand Cool we don’t use a crystal ball to predict the future. But we certainly…Read More
Super Bowl XLIX has already come and gone, but its emotional impact is still being felt,…Read More
The typical formula for the modern super Super Bowl commercial is often a combination of humor,…Read More
The days of social media being something just “the kids” are doing is positively over. There are countless platforms and apps that continue to evolve right before our very eyes, thumbs and keystrokes.Read More
Most of us remember the day we graduated from college vividly. Everyone’s story is different. As I sat among a sea of green-and-white engineering graduates (Go MSU!), my most unforgettable recollection was the overwhelming excitement I felt about NEVER having to do homework again … EVER.
That tells you what they didn’t teach me about the real world.Read More