A collection of blog posts by Brand Cool authors on marketing best practices and trends.


Want to succeed in sales? Do your homework.


Most of us remember the day we graduated from college vividly. Everyone’s story is different. As I sat among a sea of green-and-white engineering graduates (Go MSU!), my most unforgettable recollection was the overwhelming excitement I felt about NEVER having to do homework again … EVER.

That tells you what they didn’t teach me about the real world.

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