Culture is as important as behavior when trying to influence customers’ energy habits.Read More
Brand Cool is a marketing agency focused on purpose-driven clients, including those in the energy industry.
I am a recovering energy efficiency program manager.
It is important that I lead with this statement because today I am going to share a secret that an industry full of energy efficiency program managers, designers, and implementers continue to ignore. And that is, nobody cares about our programs…Read More
As you work to define new energy programs or call on clients who are enrolled in existing programs, it’s worth asking: Who is the energy manager in the target buildings? Knowing the answer can speed program engagement and ultimately produce more effective projects…Read More
How do we create systemic behavior change—that point where conservation practices become routine, almost an unconscious…Read More
Sometimes we’re in so deep that we’re oblivious to what’s really happening around us. This limits…Read More
How to shift your marketing and media usage to respond to serious events It’s not uncommon…Read More
Incentive‐focused multi-family programmatic approaches have dominated the marketplace, with limited success. These approaches are predicated on the assumption that building owners are driven exclusively by financial incentive. Find out why that assumption is flawed.Read More
As marketers and social scientists, our job is to make energy relatable and human. Brand Cool and Butler/Till join forces to bring more urgent public attention to energy efficiency.Read More
There is a Chinese proverb that says, “The best time to plant a tree was 20…Read More