Incentive‐focused multi-family programmatic approaches have dominated the marketplace, with limited success. These approaches are predicated on the assumption that building owners are driven exclusively by financial incentive. Find out why that assumption is flawed.Read More
Brand Cool is a marketing agency focused on purpose-driven clients, including those in the energy industry.
As marketers and social scientists, our job is to make energy relatable and human. Brand Cool and Butler/Till join forces to bring more urgent public attention to energy efficiency.Read More
I recently had the honor and opportunity to present a keynote at GoGreen Portland — a…Read More
We have a problem. Call it a language barrier, if you will. And it starts like…Read More
People get a bit of a bad rap when it comes to their energy use and awareness. The general consensus is that much of the population simply doesn’t care about energy—until they don’t have it, of course.
But on a typical fully powered day, most are unconcerned about where it comes from or how much they use.Read More
Part two of a two-part post series based on Brand Cool’s conversations with Claire Tramm, one of the most daring energy efficiency innovators out there and the CEO of Effortless Energy, a Chicago-based home energy performance company.Read More
I’m going to start this out with a harsh truth that might be hard for some in the industry to hear—people don’t like their energy company.
There, I said it.Read More
I used to work for a CEO who ran his business on slogans. During Monday management meetings he’d plot our next steps, always making sure to end each assignment with a slogan. Every time he did it, we’d roll our eyes at him. But he didn’t care. He knew his catchy little reminders would get stuck in our heads, cueing us to be more thoughtful in our work.Read More
I’ve heard it said that the multifamily sector is the orphan of the energy efficiency program world.Read More