Energy

Brand Cool is a marketing agency focused on purpose-driven clients, including those in the energy industry.

EEVisible&Valued

Making Energy Efficiency Visible and Valued

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I used to work for a CEO who ran his business on slogans. During Monday management meetings he’d plot our next steps, always making sure to end each assignment with a slogan. Every time he did it, we’d roll our eyes at him. But he didn’t care. He knew his catchy little reminders would get stuck in our heads, cueing us to be more thoughtful in our work.

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InnovatingEEThinking

Innovating how we think about energy efficiency

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Supporting behavioral, emotional and cognitive shifts in how we use energy—engaging with energy in new ways—is something of a “holy grail” for utility and public sector energy efficiency programs. It’s also fairly new territory. What has been the province of building engineers and designers is now engaging disciplines of human insight and behavioral sciences.

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