Energy

Brand Cool is a marketing agency focused on purpose-driven clients, including those in the energy industry.

InnovatingEEThinking

Innovating how we think about energy efficiency

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Supporting behavioral, emotional and cognitive shifts in how we use energy—engaging with energy in new ways—is something of a “holy grail” for utility and public sector energy efficiency programs. It’s also fairly new territory. What has been the province of building engineers and designers is now engaging disciplines of human insight and behavioral sciences.

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FreeHomeUpgrades

Free home energy upgrades (for profit)

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Claire Tramm must go through a lot of lip balm, because she spends a lot of time staring into the windy chasm beyond the bleeding edge of home energy performance.

I caught her presentation during a plenary session at this year’s MEEA conference and was struck by her and cofounder Matt Gee’s vision for their company, Effortless Energy, which offers a turnkey service that exemplifies the growing trend of private, for-profit companies stepping into the home energy performance marketplace. Claire was gracious enough to get on the phone and tell me more about her company’s approach to selling energy efficiency, why it’s different, and why it works.

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