As marketers and social scientists, our job is to make energy relatable and human. Brand Cool and Butler/Till join forces to bring more urgent public attention to energy efficiency.Read More
I recently had the honor and opportunity to present a keynote at GoGreen Portland — a…Read More
We have a problem. Call it a language barrier, if you will. And it starts like…Read More
People get a bit of a bad rap when it comes to their energy use and awareness. The general consensus is that much of the population simply doesn’t care about energy—until they don’t have it, of course.
But on a typical fully powered day, most are unconcerned about where it comes from or how much they use.Read More
Supporting behavioral, emotional and cognitive shifts in how we use energy—engaging with energy in new ways—is something of a “holy grail” for utility and public sector energy efficiency programs. It’s also fairly new territory. What has been the province of building engineers and designers is now engaging disciplines of human insight and behavioral sciences.Read More
A few years ago, an 11-year-old boy named Birke Baehr gave a TED Talk in Asheville, North Carolina.
If the content of his speech is any indication, he’s growing into a sustainable food lifer—the kind of person who cares passionately about where his food comes from, who produces it and how it’s made. Take a look; it’s brilliant.Read More