energy marketing


Making Energy Efficiency Visible and Valued


I used to work for a CEO who ran his business on slogans. During Monday management meetings he’d plot our next steps, always making sure to end each assignment with a slogan. Every time he did it, we’d roll our eyes at him. But he didn’t care. He knew his catchy little reminders would get stuck in our heads, cueing us to be more thoughtful in our work.

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